Top 5 Uses For Business Headshots
Professional Business Headshots will help set you apart from the competition. But only if you use them!
If you sell a service or product, or you are the owner of a business then a professional headshot becomes your personal brand. Something that your target audience connect and engage with.
It is essential that you find a professional headshot photographer, who will help promote who you are in the best possible light. You then need to use this across different media platforms, not only on LinkedIn. This way people get familiar to you and your identity, as they get used to your brand and business.
It’s often said, people buy people. Consumers buy when there is trust in place. Customers don’t just want to know what they are buying, they want to know who they are buying it from too. This is where the right business headshot can help.
I am a headshot and portrait photographer in Oakham, Rutland. And these are my top 5 uses for business headshots.
1 – Add your Business Headshot to Your Website
One of the most viewed pages on your website will be your home page. I’d recommend putting you and your team front and centre. Customers look at your business and what you sell, and then they look at who they are buying it from.
As a professional photographer I think it’s important to practice what I preach. I want my clients in and around Rutland to see and recognise me. That’s why I place my professional headshot on my homepage.
2 – Include your Headshot within blog posts.
Having good quality, engaging and interesting blog posts on your website leads to content being shared by your audience. Including a brief biography or mission statement at the base of blog along with your business headshot extends your visibility. It will also be another way for the reader to feel more connected and engaged to you.
You can see example of how I’ve used this at the bottom of this blog post.
3 – LinkedIn, Facebook, Instagram and Youtube
Personal Branding is popular right now. Don’t be tempted to be anonymous on your social media channels. A logo and brand can seem impersonal at this level so make sure to your use headshots here too.
I encourage my clients to bring 2-3 outfits to a headshot session. This lets them try out a smart casual look as well as business attire. It gives the option of using different headshots for varying target demographics. For example, your LinkedIn headshot my be more formal but a smart casual appearance for Facebook or Instagram is preferred.
4 – Email Signatures
We all receive lots of emails and newsletters every day. Some company names and offerings we recognise and others we don’t. Add a professional business headshot to either your email signature or the top of your email newsletter. This will help your email or newsletter stand out, and also help the receiver remember you. Whether they have spoken to you in person or because they follow one of your social media channels.
5 – Printed Marketing and Promotional Literature
There is a lot of possibilities of where you can use your professional business headshot to really boost you and your’s business’s visibility.
- Business Cards
- Event Roller Banners
- Flyers & Brochures
- Product Catalogues
- Guest articles in Magazines
This is another great reason for a high quality photograph and a professional photographer. One who understands DPI and colour gamuts, ensuring your commercial printer or graphic designer receives the right digital files sizes and in the correct colour space.
I hope you’ve enjoyed and found this article useful. You can learn more about my Business Headshot photography below. My studio is based in Oakham, Rutland and I also work on-location in the East Midlands, including Stamford, Peterborough, Leicestershire, Cambridgeshire and Lincolnshire.
Daniel is an award winning portrait photographer based in Oakham, Rutland. He specialises in Children’s Fine Art, Dance and Headshot photography. If you would like to discuss booking a session or learning more on how his photography can help you get in touch…